Apple Screen Time
Helping people better understand how they use their devices.
Role
Product Design Intern
Team
Engineering
Tools
Sketch, Keynote, PD&M Tools
Final Cut Pro in Apple Creator Studio
Designing the complete video playground for editing, audio, motion graphics, and color grading.
Role
Product Design Intern
Team
Design, Engineering, Marketing, Production
Tools
Sketch, Principle, Keynote, PD&M Tools
Role & Scope
Product Design Intern
Outside my core work on Final Cut Pro, I joined a small, dispersed team of interns across Apple's creativity and productivity app teams to design an original Screen Time feature concept from scratch. I led the UI/UX and wrote the notification copy, treating it as copy that needed to earn a reaction rather than simply deliver information. We met regularly outside our day-to-day teams, building the idea in the gaps between our main projects. I designed detailed hi-fi prototypes and shared them with the engineering interns, who gave feedback that shaped several rounds of iteration.
Contributions
UI/UX
UX Writing
Role & Scope
Product Design Intern
I designed and shipped a core editing workflow for Final Cut Pro, built to meet the millions of new creators arriving through Apple Creator Studio. Across Mac and iOS, I owned the UI/UX, copywriting, and iconography for essential editing features, and animated complex interactions to bring proofs of concept to life. I worked with marketing to get every string right and partnered with engineering from spec through build and QA.
Contributions
Creative tool UX/UI
UX Writing
Animation
Iconography
Impact
What we built became an abstract for design and product leadership.
Every prototype I made across the project fed into a final abstract, laying out intentional design and copy guidelines for our Screen Time proposal. Notifications ended up being the piece that mattered most. Unlike everything else in the interface, they're seen instantly, and they often decide whether someone engages at all. That abstract is now in the hands of the builders behind Screen Time.
Aspects of this project are confidential and cannot be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Aspects of this project are confidential and cannot be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Aspects of this project are confidential and cannot be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Impact
What we built became an abstract for design and product leadership.
Every prototype I made across the project fed into a final abstract, laying out intentional design and copy guidelines for our Screen Time proposal. Notifications ended up being the piece that mattered most. Unlike everything else in the interface, they're seen instantly, and they often decide whether someone engages at all. That abstract is now in the hands of the builders behind Screen Time.