Shelby Matthews

7:22 PM

in San Francisco.

© Shelby Matthews 2026

Shelby Matthews

7:22 PM

in San Francisco.

© Shelby Matthews 2026

Horizon AI at Rivian and Volkswagen

Horizon AI at Rivian and Volkswagen

Giving developers and technicians AI tools that help them do their best work.

Role

Product Design Intern

Focus

UX/UI, UX Writing, Brand Design

Team

Design & Engineering

Tools

Figma, Claude, Cursor, Adobe CC

Designing the complete video playground for editing, audio, motion graphics, and color grading.

Role

Product Design Intern

Focus

UX/UI, UX Writing, Brand Design

Team

Design, Engineering

Tools

Figma, Claude, Cursor, Adobe CC

Problem

Problem

Developers juggle five or more disconnected apps every day, losing context and time each time they switch.

Developers juggle five or more disconnected apps every day, losing context and time each time they switch.

Rivian's developers, technicians, engineers, and fleet managers juggle several disconnected apps every day. Each one handles navigation, filtering, and interaction differently, so every switch means relearning the basics. The goal was to unify these tools, from factory to fleet, into one scalable, AI-powered vehicle management platform, so users carry a single mental model across every workflow.

Rivian's developers, technicians, engineers, and fleet managers juggle several disconnected apps every day. Each one handles navigation, filtering, and interaction differently, so every switch means relearning the basics. The goal was to unify these tools, from factory to fleet, into one scalable, AI-powered vehicle management platform, so users carry a single mental model across every workflow.

Research

Research

Users prefer well-designed density rather than minimalism.

Users prefer well-designed density rather than minimalism.

Factory and fleet teams work apart from corporate, so I couldn't interview them directly. Instead, I relied on secondhand accounts and tested with the closest proxy: office-based service technicians. I facilitated several sessions, where they compared design options and explained what worked and what didn't. Two findings surprised me. Technicians wanted the full VIN, not a shortened version. Engineers wanted vehicle images kept on cards, even though removing them would fit more vehicles on screen.

Factory and fleet teams work apart from corporate, so I couldn't interview them directly. Instead, I relied on secondhand accounts and tested with the closest proxy: office-based service technicians. I facilitated several sessions, where they compared design options and explained what worked and what didn't. Two findings surprised me. Technicians wanted the full VIN, not a shortened version. Engineers wanted vehicle images kept on cards, even though removing them would fit more vehicles on screen.

Solution

Solution

Shared patterns for AI, vehicle cards, navigation, and filtering interactions let users learn the tool once and use it everywhere.

Shared patterns for AI, vehicle cards, navigation, and filtering interactions let users learn the tool once and use it everywhere.

When every interaction works the same way, users spend less time figuring out the tool and more time getting work done.

When every interaction works the same way, users spend less time figuring out the tool and more time getting work done.

Horizon AI Home: a collapsible side panel, detailed chat history, composer settings, and full AI instruction controls.

Horizon AI Home: a collapsible side panel, detailed chat history, composer settings, and full AI instruction controls.

Information-dense vehicle cards share one visual hierarchy, so users learn the pattern once and read every card the same way.

Information-dense vehicle cards share one visual hierarchy, so users learn the pattern once and read every card the same way.

Unified filters work the same on every page, so users stay oriented and find the right vehicle faster.

Unified filters work the same on every page, so users stay oriented and find the right vehicle faster.

Reflection

Reflection

This project sharpened my pattern recognition, systems thinking, and ability to design at scale.

This project sharpened my pattern recognition, systems thinking, and ability to design at scale.

Designing for enterprise changed how I think about design. Consumer work asks, "How do I make this approachable?" Enterprise asks "people have to use this tool whether they like it or not, so how do I make their work faster?" This mindset shift taught me to find what could be consolidated and unified, without disrupting workflows people already rely on.

Designing for enterprise changed how I think about design. Consumer work asks, "How do I make this approachable?" Enterprise asks "people have to use this tool whether they like it or not, so how do I make their work faster?" This mindset shift taught me to find what could be consolidated and unified, without disrupting workflows people already rely on.

Aspects of this project are confidential and cannot be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.

Aspects of this project are confidential and cannot be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.