Final Cut Pro
in Apple Creator Studio

( WHERE )

APPLE INC

( ROLE )

PRODUCT DESIGN INTERN

( TEAM )

DESIGN, ENGINEERING, MARKETING

( WHERE )

APPLE INC

( ROLE )

PRODUCT DESIGN INTERN

( TEAM )

DESIGN, ENGINEERING, MARKETING

( WHERE )

( ROLE )

( TEAM )

PRODUCT DESIGN INTERN

APPLE INC

DESIGN, ENGINEERING, MARKETING

Final Cut Pro
in Apple Creator Studio

PRESS RELEASE

PRESS RELEASE

Apple introduces Apple Creator Studio, an inspiring collection of the most creative apps.

Apple introduces Apple Creator Studio, an inspiring collection of the most creative apps.

Apple today unveiled Apple Creator Studio, a groundbreaking collection of powerful creative apps designed to put studio-grade power into the hands of everyone, building on the essential role Mac, iPad, and iPhone play in the lives of millions of creators around the world. The apps included with Apple Creator Studio for video editing, music making, creative imaging, and visual productivity give modern creators the features and capabilities they need to experience the joy of editing and tailoring their content while realizing their artistic vision. Exciting new intelligent features and premium content build on familiar experiences of Final Cut Pro, Logic Pro, Pixelmator Pro, Keynote, Pages, Numbers, and later Freeform to make Apple Creator Studio an exciting subscription suite to empower creators of all disciplines while protecting their privacy.

Apple Newsroom

Apple today unveiled Apple Creator Studio, a groundbreaking collection of powerful creative apps designed to put studio-grade power into the hands of everyone, building on the essential role Mac, iPad, and iPhone play in the lives of millions of creators around the world. The apps included with Apple Creator Studio for video editing, music making, creative imaging, and visual productivity give modern creators the features and capabilities they need to experience the joy of editing and tailoring their content while realizing their artistic vision. Exciting new intelligent features and premium content build on familiar experiences of Final Cut Pro, Logic Pro, Pixelmator Pro, Keynote, Pages, Numbers, and later Freeform to make Apple Creator Studio an exciting subscription suite to empower creators of all disciplines while protecting their privacy.

Apple Newsroom

Final Cut Pro for Mac and iPad empowers content creators, video editors, and filmmakers to elevate their projects with intuitive features. One-time-purchase Mac users and Apple Creator Studio subscribers can experience blazing-fast performance with Apple silicon for the most demanding workflows, and get into the creative flow faster than ever with new on-device intelligent features that make video creation effortless and easy.

“Apple Creator Studio is a great value that enables creators of all types to pursue their craft and grow their skills by providing easy access to the most powerful and intuitive tools for video editing, music making, creative imaging, and visual productivity — all leveled up with advanced intelligent tools to augment and accelerate workflows”

“Apple Creator Studio is a great value that enables creators of all types to pursue their craft and grow their skills by providing easy access to the most powerful and intuitive tools for video editing, music making, creative imaging, and visual productivity — all leveled up with advanced intelligent tools to augment and accelerate workflows”

Eddy Cue, SVP of Apple Services

Eddy Cue, SVP of Apple Services

Reflection

Reflection

Everybody loves a good story, and the best ones allow us to step into someone else's shoes and imagine possibilities we hadn't considered before.

I presented a lot at Apple, formally and informally, and watched plenty of excellent presentations from colleagues on teams I worked alongside. Decks that centered on a moment where someone is using a design to do something they couldn't do before, were the ones that followed people out the door. There's a stark difference between explaining and storytelling, and my standards for presentations have been spoiled ever since.

Everybody loves a good story, and the best ones allow us to step into someone else's shoes and imagine possibilities we hadn't considered before.

I presented a lot at Apple, formally and informally, and watched plenty of excellent presentations from colleagues on teams I worked alongside. Decks that centered on a moment where someone is using a design to do something they couldn't do before, were the ones that followed people out the door. There's a stark difference between explaining and storytelling, and my standards for presentations have been spoiled ever since.

Final Cut Pro for Mac and iPad empowers content creators, video editors, and filmmakers to elevate their projects with intuitive features. One-time-purchase Mac users and Apple Creator Studio subscribers can experience blazing-fast performance with Apple silicon for the most demanding workflows, and get into the creative flow faster than ever with new on-device intelligent features that make video creation effortless and easy.

Final Cut Pro for Mac and iPad empowers content creators, video editors, and filmmakers to elevate their projects with intuitive features. One-time-purchase Mac users and Apple Creator Studio subscribers can experience blazing-fast performance with Apple silicon for the most demanding workflows, and get into the creative flow faster than ever with new on-device intelligent features that make video creation effortless and easy.

“Apple Creator Studio is a great value that enables creators of all types to pursue their craft and grow their skills by providing easy access to the most powerful and intuitive tools for video editing, music making, creative imaging, and visual productivity — all leveled up with advanced intelligent tools to augment and accelerate workflows”

Eddy Cue, SVP of Apple Services

Shelby Matthews

Product designer supporting creators
and digital storytellers.

NAVIGATION

LEGAL

© 2026 Shelby Matthews. All rights reserved.

7:21 PM

in San Francisco

Shelby Matthews

Product designer supporting creators
and digital storytellers.

NAVIGATION

LEGAL

© 2026 Shelby Matthews. All rights reserved.

7:21 PM

in San Francisco

Shelby Matthews

Product designer supporting creators
and digital storytellers.

NAVIGATION

LEGAL

© 2026 Shelby Matthews. All rights reserved.

7:21 PM

in San Francisco