Final Cut Pro
in Apple Creator Studio

Final Cut Pro
in Apple Creator Studio

Final Cut Pro
in Apple Creator Studio

Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.

Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.

Where

Where

Apple Inc.

Apple Inc.

Role

Role

Product, UI/UX Design

Prototyping

Principle Animation

Product, UI/UX Design

Prototyping

Principle Animation

Org

Org

Creativity Apps

Creativity Apps

Apple Creator Studio

Apple Creator Studio

Apple introduces Apple Creator Studio, an inspiring collection of the most powerful creative apps. Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage — plus new AI features and premium content in Keynote, Pages, and Numbers — come together in a single subscription.

Apple introduces Apple Creator Studio, an inspiring collection of the most powerful creative apps. Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage — plus new AI features and premium content in Keynote, Pages, and Numbers — come together in a single subscription.

Process

Process

I joined Apple’s Video team as a Product Design Intern to design and ship video editing workflows for Final Cut Pro as part of the Apple Creator Studio release. Working across both Mac and iOS platforms, I focused on designing features that support project workflows. Collaborating closely with designers across iMovie, Final Cut Camera, Motion, and Compressor, as engineering and marketing teams, I iterated through feedback and critique to refine my work, align on timelines, UX copy, and technical requirements. The work culminated in shipped features, presentations to design leadership, and collaboration with adjacent teams including Logic Pro, MainStage, and Pixelmator Pro to support a unified vision for creators.

I joined Apple’s Video team as a Product Design Intern to design and ship video editing workflows for Final Cut Pro as part of the Apple Creator Studio release. Working across both Mac and iOS platforms, I focused on designing features that support project workflows. Collaborating closely with designers across iMovie, Final Cut Camera, Motion, and Compressor, as engineering and marketing teams, I iterated through feedback and critique to refine my work, align on timelines, UX copy, and technical requirements. The work culminated in shipped features, presentations to design leadership, and collaboration with adjacent teams including Logic Pro, MainStage, and Pixelmator Pro to support a unified vision for creators.

Press

Press

"There's never been a more flexible and accessible way to get started with such a powerful collection of creative apps for professionals, emerging artists, entrepreneurs, students, and educators to do their best work and explore their creative interests from start to finish." — Eddy Cue, SVP of Apple Services

Apple Newsroom

"There's never been a more flexible and accessible way to get started with such a powerful collection of creative apps for professionals, emerging artists, entrepreneurs, students, and educators to do their best work and explore their creative interests from start to finish." — Eddy Cue, SVP of Apple Services

Apple Newsroom

© Shelby Matthews

© Shelby Matthews